In 2016 total spending for Halloween is expected to reach $8.4 billion, an all-time high, according to the National Retail Federation, the world’s largest retail trade association whose members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, and grocery stores. The survey, now in its 11th year, culled the results from 6,791 consumers. More than 171 million Americans plan to celebrate Halloween this year, spending an average $82.93, up from last year’s $74.34.
For every $3 we spend on a kid’s costume, it is estimated that $1 will be spent on an outfit for the cat or dog.
Approximately one of six consumers plan to dress their pets in costume this year. According to the survey, the top choices for pets were pumpkin, hot dog and bumble bee outfits.
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- Pumpkin
- Hot Dog
- Bumble Bee
- Lion and Star Wars Character (tie)
- Devil
- Batman Character
- Witch
- Superman
- Action/Superhero
- Cat
Retailer Halloween Express also provided their list of top pet costumes for this year, though no statistical data was provided.
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Need some inspiration? Check out the Annual Tompkins Square Park Halloween dog parade which was held on October 23 in New York. You can expect politics, movies, TV, and gaming to generate a lot of ideas. Look for outfits involving Star Wars, Marvel super heroes, or the mobile phenomenon “Pokémon GO” game. So watch out little yellow Pikachus or Minions running around.
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