Pet lovers are going all in this Halloween with millenials, especially, taking part. “Out of the 31.3 million Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys,” according to Prosper Insights Executive Vice President of Strategy Phil Rist.
11% of all pet lovers will dress their animal in a pumpkin costume, while 7 percent will dress their cat or dog as a hot dog, 5 percent as a bumble bee and 3 percent as the devil. The survey asked 6,961 consumers about Halloween shopping plans and was conducted September 4-12, 2018. It has a margin of error of plus or minus 1.2 percentage points.
MOST POPULAR PET COSTUMES
1. Pumpkin – 11.2%
2. Hot dog – 7.4%
3. Bumble bee – 4.9%
4. Devil – 3.2%
5. Cat – 3.1%
6. Dog – 3.1%
7. Lion – 2.9%
8. Star Wars character – 2.8%
9. Super hero – 2.7%
10. Ghost – 2.5%
Personally, I think everyone who loves this holiday, enjoys dressing up their dog as well. For some reason, most of my fur babies don’t relish the opportunity, though Ted, our Chihuahua, looks adorable in his pumpkin outfit from last year.
If you are looking for more ideas on what to dress your pet, check out this gallery from goodhouskeeping.com
In New York, the Tompkins Square Halloween Dog Parade has become the ultimate annual opportunity for New Yorkers to embarrass their furry friends. Hundreds of owners flocked to the new location at the East River Park Amphitheater on the Lower East Side for the 28th annual Dog Parade on Sunday. You can see all the outrageous fashions including ‘Pope Francis’ and ‘Barking Mad Hatter.’ SEE MORE!
Happily, this year’s event was saved from cancellation after the Parks Department asked for a large insurance and liability policy. Luckily, a local grassroots civic organization called GOLES – Good Old Lower East Side – stepped in to assume the risk.
And total spending for Halloween keeps rising, with figures expected to reach $9 billion this year. Individually, celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities. According to the survey by National Retail Federation , consumers plan to spend $3.2 billion on costumes (purchased by 68 percent of Halloween shoppers), $2.7 billion on decorations (74 percent), $2.6 billion on candy (95 percent) and $400 million on greeting cards (35 percent). [source]
RESOURCES:
37 Creative Halloween Costumes for Dogs and Cats
The Most Popular Pet Halloween Costumes
The Daily Spike: Halloween (and HOWL-oween) safety tips for dogs
Canine Companions and their Halloween costumes
2018: Halloween spending to reach $9 billion
Tompkins Square Dog Park Halloween Parade Is Back On, Baby!